Validation Done For You
Don’t have the time to do customer validation?
We provide an objective, expert pair of hands to collect evidence and execute your validation strategy.
Our Services
Need validation done for you? We deliver the research, interviews, experiments and analysis to you.
You get the evidence and recommendations.
Market Validation
Most founders waste months building products nobody wants. We use market and user research approaches. We run your entire customer discovery process: interviews, analysis, concept and willingness-to-pay testing, so you know whether to build, pivot, or stop before you've committed serious resources.
We handle recruitment, interviewing, and analysis. You receive data-driven customer segments, evidence-based pricing, competitive positioning, and a GO/NO-GO recommendation grounded in what your customers actually said.
For pre-seed founders who need validation but don't have time to run interviews themselves, or who've been getting feedback from the wrong people and need unbiased market evidence.
8-12 weeks | Contact us for pricing
80% of startups fail to scale beyond early adopters because they think their initial sales approach will scale. We test distribution channels with prospects and partners, calculate actual CAC/LTV by channel, and tell you which routes to market deserve investment versus which will waste resources.
We conduct prospect interviews, evaluate partner economics, test customer acquisition strategies and channels, and build unit economics from evidence. You receive channel prioritisation backed by tested conversion data, partnership playbooks with commercial terms, and a roadmap for scaling beyond early adopters.
For seed-stage founders with product-market fit who need to prove commercial scalability, or who are making channel decisions based on guesswork rather than tested data.
10-12 weeks | Contact us for pricing
GTM + Distribution Validation
We design pilots that can measure value and not just collect feedback.
We deliver the learning infrastructure: usability testing, stakeholder interviews, in-app data collection, and commercial validation. Your pilot becomes a structured experiment that reveals what drives adoption, what pricing works, and how to close your first paying customer.
For founders who want their pilots to generate evidence and be more likely to convert to revenue, not get stuck in perpetual "testing."
10-12 weeks | Contact us for pricing
Product Testing in Real-Life Environments
Ideal for companies that need more than a report. This "hands-on" advisory sees Dr Chloe Sharp join your team for a set period to lead your validation efforts from within, embed process and upskill.
Chloe manages the experiments, mentors your product team in the Make Products That Matter framework and ensures every decision is backed by evidence. Chloe instils a repeatable validation culture within your organisation.
Interim Head of Research/Marketing
With over £10M raised in non-dilutive funding, we understand exactly what assessors are looking for. Chloe provides high-level strategic coaching and rigorous application reviews with a particular focus on ensuring your commercialisation narrative is backed by the right evidence.
Grant Review: Chloe provides a "mock assessment" of your draft, identifying gaps in your logic and strengthening your evidence base to align with Innovate UK and other major funding bodies. From £1,750+VAT
Grant Coaching: Chloe provides hands-on grant writing coaching, on a 1:1 basis, through a structured programme over a 3-4 week period to give you the expertise and skills needed to write a successful grant application. From £3,500+VAT
Partners for Grant Writing: We do not provide direct grant writing services; however, we can refer you to a trusted network of expert grant writers who work alongside our strategic framework to get the grant application over the line.
Please see our About page for more info on our grant writing partners.
Grant Funding Review and Coaching
Chloe is a qualified coach, with an ILM7 (master’s level) qualification and over five years of experience working with directors, founders and SME leaders.
Leadership Coaching
Agency Services
For creative, brand, and marketing agencies, we are your validation partner, conducting customer research to demonstrate which creative direction will convert before you present concepts.