Team and Partners

Dr Chloe Sharp

Chloe spent years watching capable teams put serious effort into products the market didn't want, campaigns that didn't land, and AI rollouts nobody used. The reason was rarely technical. People decide on emotion and justify afterwards. Her work starts there.

Her PhD in culture, psychology and sociology means she treats every business decision as a hypothesis to be tested and behaviours and perspectives to understand. She's the author of Make Products That Matter, and her work has helped clients secure over £10m in grant funding.

The mechanics of validation and AI rollout are being automated fast. The interpretive layer isn't: motivation, social proof, loss aversion, identity, belonging, trust. That's where Chloe works.

Simon Sharp

Simon's background is in making big decisions defensible. He's led multi-million-pound projects at Mercedes-Benz, built business cases for Amazon, Ocado and Asda, and has a habit of finding the operational flaw everyone else missed.

At Sharp Insights, he makes sure the strategy actually works in practice. He leads on internal AI builds, partnerships and business development.

Two founders. One who digs into the evidence, one who makes it work in practice. That's the combination.

Milo

Focused on the well-being of all employees, customers and givers of scritches. Milo always puts the customer first, unless there is 'chicken' or 'ball', then they come first.

An excellent, active listener, Milo encourages a "back to nature" approach, favouring walking meetings and a regenerative leadership style. Deeply motivated by eco-friendly topics, he believes we should be in the woods anytime we are not asleep.

What he lacks in meeting etiquette, he makes up for in tail wags.

His favourite quote: "Behind every great company, there is a great dog."