Meet Juno
Your AI Customer Discovery Assistant
£59 including VAT for three months’ access. Buy again to extend.
You could ask any AI to help you test a business idea. A good model would do a reasonable job. But it would also let you skip the hard parts, soften a tough verdict when you push back, and forget everything by tomorrow.
Juno is built on a method developed over 25 years of real-world practice. Four steps, each with a checkpoint enforced by code.
Your problem statement, customer profile, market research, and interview questions all build on each other. You do the interviews. Juno structures everything else.
How Juno works
Foundations
Get clear on the problem you are solving, the specific person who has it, and the assumptions you most need to test.
Market intel
Real-time competitor and market data, pulled together into a clear picture of the opportunity and who else is in it.
Interview guide
A tailored conversation script, built from your idea and the market research, ready for you to take to real people.
Analysis and summary
A full analysis of your interview transcripts, with a clear verdict and a report you can act on.
The whole thing runs as a chat. You answer, Juno does the work, and you leave with a verdict you can take to investors, a grant board, or your own go or no-go call.
Why Juno, not ChatGPT?
A proven method, not a prompt
Built on 25 years of real-world validation research.
Five readiness checks, code-enforced checkpoints, and a clear path from your first idea through to a verdict backed by evidence. You follow a process that works, not a conversation that wanders.
The right AI for each job
Different steps use different AI tools.
Claude handles the structured discussion, Perplexity pulls real-time market research, and Gemini brings it together. You get current data, not information that’s two years out of date.
Picks up where you left off
Everything you share is stored and carried forward.
Your problem statement, customer profile, market research, and interview analysis all persist across sessions. Come back tomorrow and Juno knows exactly where you are.
Trust and privacy
Your data stays yours
Individual authentication, isolated data storage, and no training on your conversations. When your access ends, we keep your account and data for 90 days in case you buy again, then delete it.
Tested before it reaches you
Every change to Juno, from its instructions to the AI models it runs on, is tried out on made-up founders in a separate copy of Juno and reviewed before it goes live.
Checkpoints enforced by code
Progression is enforced by code, not AI. The system can’t be tricked into skipping steps. You complete each one before moving to the next.
Questions founders ask
Straight answers about what Juno does, where it stops, and what happens to your work.
No. The method is built to look for the evidence that you are wrong, not to agree with you. Onboarding captures your riskiest assumptions at the start, and the Foundations stage pushes back on anything vague and asks you to say what would prove the idea wrong. Bringing an idea you already believe in does not tip the verdict, because every stage tests for disconfirmation rather than fishing for the answer you are hoping for.
It weighs what people do, not what they say they like. "That sounds interesting" is noise. A problem someone already spends time or money to solve, or a pilot they offer to pay for, is signal. The analysis scores the evidence on behaviour, so genuine demand is separated from polite encouragement before you act on it.
No. Juno is for customer discovery, the stage before selling. It sharpens who you should be talking to, and the Market stage names real competitors and companies active in your space, but it does not hand you a contact list, connect to LinkedIn or Sales Navigator, or book meetings. It does draft outreach, though only to help you recruit people for interviews from your own network, not to pitch them.
In part. Juno captures willingness-to-pay signals, the alternatives people use today, and the sharpest version of their problem, then answers one question well: is this problem real and urgent enough to pursue. It ends in a clear Go, No-Go, or Pivot. Detailed feature and pricing work comes next, at Stage 2, which is where Theia and our consulting take over.
To a point. The Market stage runs live research, so it picks up the current terminology and the main names in your field, and the analysis works from the real language in your own interview transcripts. It is not a specialist regulatory database, and like any AI research it needs your eye on it. The more you know your sector, the more you get back.
Yes. You sign in individually, your data is kept separate to you, and we do not train any AI model on your conversations or sell or share them. Research queries never carry your private context. Everything is encrypted in transit and held in a UK database under UK and EU GDPR. If you are protecting specific intellectual property, we are happy to put an NDA in place before you share the detail.
Juno costs £59 including VAT for three months’ access. It is a one-off payment, not a subscription: nothing renews, and buying again adds another three months. Your work stays yours throughout: every session downloads as a file, the full report is emailed to you at the end, and you can export everything under GDPR. When your access ends, we keep your account and data for 90 days in case you buy again, then delete it. We never use it to train a model.
Still have a question? Book a 30-minute call with Simon.
When your interviews show a strong signal, Stage 2 is Theia: testing demand in the real market with landing pages, ads, outreach and pilots.
See how Theia works →Start testing your idea with Juno.
Buy accessA one-off payment, not a subscription. Give the email address you’ll sign in with at checkout, and your access is usually on straight away. Already bought? Sign in at juno.sharpinsights.co.uk. Buying from outside the UK? Email support@sharpinsights.co.uk first. The Juno and Theia data notice explains what happens to your data.