Reduce commercial risk across your portfolio.
We help investors and portfolio companies understand the commercial assumptions behind complex technology, strengthen the evidence behind key decisions and build the capability needed to turn technical progress into viable businesses.
Experience across complex technology
B2B AI software
FinTech · RegTech · Mobility · Productivity · PropTech · Retail · CreaTech
Amazon Innovation Accelerator · Growth Studio · Cranfield · TechUp · CoSTAR · Durham University · Help To Grow
From clinical to consumer
Clinical Diagnostics · Wearables · Fitness & Wellness · Consumer Health
NHS Leadership Academy · NHS Blood and Transplant · Versus Arthritis · De Montfort University · Cambridge NHS Trust · Islington Council · Health Foundation
Deep science & hard tech
Engineering Biology · Biomaterials · Net-Zero · Recycled Materials · AgriTech
Undaunted · Carbon13 · Amazon Sustainability Accelerator · APC Mobilise · Silicon Roundabout · Cranfield University · Science Creates
How we work with you
Understand the commercial evidence
Independent review of the market, customer evidence, business model and assumptions behind the commercial case.
Help founders resolve what comes next
Give portfolio businesses focused support when an important market, customer, product or GTM decision needs resolving.
Extend runway with non-dilutive funding
Help eligible companies find relevant funding and build stronger, commercially credible projects and applications.
Build commercial capability across the portfolio
Support multiple companies through cohort Sprints, founder clinics, training and ongoing commercial expertise.
The thinking behind our work
Compare commercial progress across a portfolio
Commercialisation Framework to assess commercial progress
Explore the framework →
Customer evidence your companies gather themselves
Juno + Theia for customer evidence and demand testing
Meet Juno →
Fund the next stage without giving up equity
Grant Funding Fundamentals to build founder funding capability
Explore the course →
Product decisions your founders can defend
Make Products That Matter informing customer-led product development
Get the book →
Who you’ll work with
Commercialisation expertise behind your portfolio
Sharp Insights started because too many technically brilliant companies were struggling with the same challenge: turning technical progress into commercial progress. The technology could be exceptional, but the market, customer evidence and commercial capability around it were often less developed.
We work with early-stage investors and their portfolio companies before and after investment, providing independent commercial insight, hands-on support and UK innovation funding expertise.
Active Innovate UK assessor. PhD in psychology, behavioural science and sociology. Angel investor. Author of Make Products That Matter.
LinkedIn profile →Selected work
It’s rare that you come across a standout talent like Chloe. I had the pleasure of working with her in the London startup ecosystem through joint projects. I was particularly impressed by Chloe’s capacity to deliver expert advice and get people on board with ideas. I’d recommend her and her company without a doubt.
Silicon Roundabout Ventures · Carbon13
Founder clinics. One-to-many training for customer discovery and grant funding.
Etiq AI · Waymark Tech · Oto · Flock · Eric.ai
Market validation, customer evidence, product strategy and grant funding across pre-seed and seed.
Strengthen the commercial case across your portfolio.