Your competitors have the same AI tools as you.
Audience evidence is the difference.
We get inside how your client’s audiences think, decide and behave. We test the brand, creative and digital work before and after launch. Evidence to de-risk your pitch, sized to the brief and answered in weeks.
AI is making production cheaper, so value now comes from elsewhere: the customer understanding, behavioural insight and predictive testing that prove commercial effectiveness, and the evidence-led, behavioural-science informed and AI-enabled agencies who work this way are still the minority in the UK.
What clients are saying
of clients say agency new business is “not tailored enough and lacks relevance”
of marketing directors are “continually questioning” whether money is being spent well enough
answer to “what would get a client’s interest in 30 seconds?”: “Is there evidence of commercial effectiveness?”
Up to the Light, What Clients Think 2026 (with the DBA).
How we work with you
De-risk the pitch
We review the evidence behind the brief or creative direction, find where the assumptions sit, and show you what’s needed to make it defensible.
Know the audience
Qualitative research, behavioural insight, and cultural and social context. So you understand not just who your client’s audience is, but what drives them.
Back the right direction
We run structured tests on creative narratives, messaging and designs with the audience, so you invest in the direction most likely to land, before production rather than after launch.
Prove it works
Evaluate the final assets by testing these in the market. Do they drive action? Which channel, message and format works hardest?
Skills that stay in your team
Coaching and training so your team can run audience evidence work themselves. Embed AI strategically to give better value to your clients.
Go to the AI adoption page →Who this is for
Independent and mid-size creative, brand and marketing agencies whose clients are starting to ask harder questions and have high standards.
Agencies pitching for retainers and wanting to defend the strategy.
Teams who want testing rigour without building an in-house insight function.
We also work in the creative industry with creative tech companies and founder programmes, including AIX Live and CoSTAR, where audience evidence shapes product direction for teams building tools for the creative industries.
How audience evidence shows value
Evidence gives you a competitive advantage
Marketing directors need to justify their spend and prove effectiveness. Audience evidence is how you stand out, make it relevant, and show you know what your client is trying to achieve.
Show the proactivity your clients want
68% of clients want their agency to come to them with solutions and ideas that improve the work. Audience evidence helps strengthen the relationship with the client.
Build a portfolio of evidence and embed AI capability
Over time, your team builds a body of proof and evidence-gathering skills that strengthen every next pitch.
More on AI adoption →
“Dr Chloe Sharp turned the project around really quickly. They gave an in-depth view of the commercial property market that included market size, trends and market forces. It really helped us shape the brand strategy for our client, looking to enter this market.”
If you want to give your clients more value and stand out from the rest, let’s talk.