Research, funding and commercial experience in one team
We help technology businesses find the evidence behind their next commercial decision, with specialist partners for the work outside our own.
Our team
Dr Chloe Sharp
CEO and Co-FounderChloe helps founders understand their customers, strengthen their funding case and develop a viable route to market. Her experience spans customer research, product management, commercial strategy, leadership and innovation funding.
She has supported more than 300 founders and innovation-led SMEs and helped clients secure over £10m in non-dilutive funding. She holds a PhD in psychology, behavioural science and sociology, and is the author of Make Products That Matter, an exited founder, an angel investor, an ILM7-qualified coach and an Innovate UK assessor.
Simon Sharp
COO and Co-FounderSimon works with growing, innovation-led businesses developing new products, services, technologies or ways of working, and helps them turn those ideas into measurable results. His focus is what happens around and after the decision: product management and testing, process and workflow design, delivery and evaluation, and fractional support.
AI may form part of the solution, but the starting point is the business problem: the people who have to use the solution, and the commercial value it needs to create. Before Sharp Insights, Simon spent 11 years at Mercedes-Benz UK leading multimillion-pound projects and the business cases behind them. He is a Help to Grow mentor.
Milo
Head of WellnessFocused on the well-being of all employees, customers and givers of scritches. Milo always puts the customer first, unless there is ‘chicken’ or ‘ball’, then they come first.
An excellent, active listener, Milo encourages a “back to nature” approach, favouring walking meetings and a regenerative leadership style. Deeply motivated by eco-friendly topics, he believes we should be in the woods anytime we are not asleep.
What he lacks in meeting etiquette, he makes up for in tail wags.
His favourite quote: “Behind every great company, there is a great dog.”
Specialist expertise
We bring additional expertise into projects according to the research methods and delivery needs.
Dr Adam Richards
Dr Erica Cook
Mike Christensen
Partner network
Our network complements our research and commercial expertise with specialist support in design, intellectual property, funding and marketing.
What guides our work
People first
We involve the people who will use, buy and deliver the technology, and work closely with our clients and collaborators.
Rigorous enquiry
We ask useful questions, examine the evidence and turn findings into practical recommendations.
Honest advice
We explain what the evidence supports, where uncertainty remains and what needs further investigation.
Meaningful progress
We focus on work that helps clients take useful next steps and create lasting value.
Let’s talk about what you’re working on