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Make Products That Matter is a guide for entrepreneurs and product teams on how to speak to customers and use insights to develop products that people need.
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Doing research well can pay dividends, not only for developing new products and services that people need, but also for effective marketing and communication with potential and existing customers. This book shows the practical steps on how to do research in a way that helps in the early stage. Researchers, designers and product managers, plus founders and entrepreneurs who want to test their ideas and meet their customers.
Julien Zidaru
Exact Business
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Just finished reading your book 'Make Products That Matter'. Love the way you presented the insights in an easy way and pleasure to read.
Michiel Nijssen
Senior Product Manager, AniCura
