For technical founders building the business around new technology.
For pre-seed to Series A founders. You have to make hundreds of decisions before product-market fit: what to build, who your customers are, whether people will pay, which grants to pursue and when to raise. We help you answer those questions with evidence, so you can move forward with confidence.
Commercialising complex technology? Start here.
Find the opportunity. Build the evidence. Decide what to do next.
Join a small cohort of technical founders working through market selection, customer evidence, commercial assumptions and route to market.
Build a stronger project and application.
Competition-specific cohorts combining grant expertise, commercialisation, practical application development and assessor-level critique.
Over a decade of experience in these sectors
B2B AI software
FinTech · RegTech · Mobility · Productivity · PropTech · Retail · CreaTech
Amazon Innovation Accelerator · Growth Studio · Cranfield · TechUp · CoSTAR · Durham University · Help To Grow
From clinical to consumer
Clinical Diagnostics · Wearables · Fitness & Wellness · Consumer Health
NHS Leadership Academy · NHS Blood and Transplant · Versus Arthritis · De Montfort University · Cambridge NHS Trust · Islington Council · Health Foundation
Deep science & hard tech
Engineering Biology · Biomaterials · Net-Zero · Recycled Materials · AgriTech
Undaunted · Carbon13 · Amazon Sustainability Accelerator · APC Mobilise · Silicon Roundabout · Cranfield University · Science Creates
Our services
Learn and apply with other founders
Work through a live commercialisation or funding challenge alongside a small group of other technology founders.
Resolve a specific commercial decision
Get focused support around the decision, uncertainty or commercial challenge that matters most right now.
Bring us in to generate the evidence
Bring in specialist expertise and capacity to research, validate and deliver the work.
Add senior commercial capability
Add experienced commercial leadership without immediately making a full-time hire.
Looking for innovation funding?
Join a Grant Funding Sprint, or get expert support with review, coaching and strategically important applications.
Tools you can use yourself
Our frameworks, courses and AI tools help founders build commercial capability between engagements and keep gathering evidence themselves.
Make Products That Matter
A practical guide to understanding customer and user needs throughout the product lifecycle, from idea to launch.
Get the book →
Online courses
Practical learning in customer-led product development and innovation funding, including Design Thinking for Deep Tech and Grant Funding Fundamentals.
Commercialisation Framework
Our evidence-led route from idea to market, then traction and growth.
Explore the framework →
Who you’ll work with
Led by Dr Chloe Sharp
Sharp Insights started because too many founders with brilliant technology don’t know how to validate it with customers.
I’ve worked with founders and leaders across organisations large and small, from early-stage technical teams to enterprise leadership, as consultant, coach and leader. I help founders building amazing technology reach the people who need it.
PhD in psychology, behavioural science and sociology. Author of Make Products That Matter. ILM7 coach. Angel investor. Innovate UK Assessor.
LinkedIn profile →What founders say
“Chloe listened deeply to what our audience needed and translated technical payment concepts into clear, human narratives. Her rigorous approach to message testing meant we knew what resonated.”
“She really challenged our assumptions and gave us something concrete to work with: iterations based on evidence rather than assumptions. Our roadmap is based on evidence rather than guesswork.”
“The course took the mystery out of the grant application process. Practical advice, examples and resources that made the complex world of grant writing feel accessible. I left equipped to approach grant funding strategically.”
Selected work
Beta testing an AI regulatory tool across UK government
Insights shaped the product roadmap and unlocked government integration.
Mentoring a 3D-printed wrist guard from prototype to grant readiness
Direct mentorship through validation, grant strategy and commercial planning.
Market evidence and grant strategy for an engineering biology startup
£400k+ raised in non-dilutive funding through grant support.
Let’s talk.
Talk through your next decisionA free 30-minute call with Dr Chloe Sharp. We’ll look at the decision you’re facing, the evidence you already have and what you need to know or do next.