Strong tech.

Funders and investors want the commercial case to match.

  
    We help you build the funding-ready commercial case, so your pitch deck stands up to investor scrutiny, your grant application is fundable, and your product roadmap reflects real demand.

Our Path: Journey Towards Product Market Fit

Explore

Customer Discovery

Problem-solution fit

Validate

Demand Validation

Value-market fit

Build

Product Testing IRL

Product-solution fit

Acquire

GTM / Distribution

Channel-product fit

Grow

Product-Market Fit

Business-Model Fit

Deep technical knowledge is rarely the problem. Commercial evidence usually is.

That's true for investors, and increasingly for grant funders too. Innovate UK and EU programmes are shifting toward funding businesses, not just ideas. They want to see customer evidence, a validated market, and a credible commercial plan.

The signals that matter aren't what people say they'll do. They're how they actually decide, what they'll commit to, and what they'll pay for.

How we work with you

Review +
Diagnostic

Find out what's missing

We assess the evidence you have, find the gaps, and show you what's worth testing and what to do next for your key decisions.

Fixed-Scope
Sprint

One stage, focused

One stage of the framework, focused and intensive, whether that's testing demand, willingness to pay, or validating a channel.

Grant + Pitch
Deck Writing

Access funding with a strong business case

We write Innovate UK and selected EU applications and investor pitch decks. On funded projects, we join as a subcontractor so the grant funds the work.

Ongoing
Coaching

Maintain the commercial rigour as you scale

Ongoing support on the journey toward PMF. We embed validation into your process, helping you pressure-test commercial decisions.

Fractional CMO
or CPO

Senior commercial leadership

For growth stages where you need strategic product or marketing leadership without a full-time hire. We upskill and systematise processes, using AI-first approaches.

Chat With Us

Independent Learning + Coaching

Learn at your own pace

Our five-stage framework methodology in your hands. Online courses and AI agents built around our framework, with templates, resources, and prompts that guide you through each stage. Supported by coaching, so you don't lose momentum or focus.

Meet Juno, our Customer Discovery Agent

Currently in Private Beta, Juno has been designed to use multiple AI agents to guide you through key stages of your customer discovery journey, the first part of our Validation Framework.

Based on 25 years of academic work and combined with the latest commercial strategies, our Framework will help you on an end-to-end journey to understand and measure market signals.

With Juno, you will define your hypothesis and ICP, complete a market analysis and design interview questions. You will analyse your interview transcripts and receive a report on signal strength, hypothesis validation, a go/no-go recommendation and commercial insights for your product roadmap, grant applications and pitch decks.

All you need to do are the interviews.

Meet Theia, our Demand Validation Agent

Theia is our AI agent for the second stage of the framework: testing demand in the real market. Landing pages that collect signups. Ads that measure who clicks. Outreach that measures who replies. Pilot offers that measure who signs.

Theia runs product experiments with you and gives you a clear commercial decision: go, pause, pivot, or perish. Arriving from Juno? Your hypothesis, customer profile, and riskiest assumptions come with you.

Currently in alpha.

Join the waitlist →

The Book

Make Products That Matter is a practical guide for entrepreneurs and product teams on how design thinking, lean startup, UX, and Agile fit together, bridging research, validation, and implementation into one coherent approach.

This gives you all the tools you need from idea to post-launch to test your concept with customers and users. The Lemonade Van is a case study that runs through the book, so you can see how the tools can be applied.

Learn more →

Online Courses

Grant Funding Fundamentals gets you ready to apply before the right opportunity appears, so you're not scrambling when it does.

Design Thinking for Deep Tech adapts the Double Diamond for the realities of high capital costs and long R&D cycles, covering customer empathy, systems thinking, and how to translate complex science into something non-technical audiences can act on.

Courses start from £95

Grant Funding Fundamentals → Design Thinking for Deep Tech →

Trusted by founders and business leaders

What our clients say

“

Moses hadn't used user research before this project to develop one of our in-house projects. I was really surprised and intrigued by the insights that Dr Chloe Sharp had found for us. She really challenged our assumptions and gave us something concrete to work with when iterating the Alpha product, based on evidence. We felt reassured that the iterations of the product are in line with user needs and our future product roadmap is based on evidence rather than assumptions. In the future, we'll certainly do user research again as we gained so much from it.

Terry Yoell

Founder, FLOCK

“

Chloe helped us find messaging that genuinely connected with our customers, enabling them to understand our complex fintech infrastructure. She listened deeply to what our audience needed and translated technical payment concepts into clear, human narratives. Her rigorous approach to message testing meant we knew what resonated. She also fostered strong team collaboration and consistently brought out the best in everyone. Working with Chloe, you can expect someone who humanises technology, tests rigorously, and delivers messaging that truly connects with your audience.

Richard Bell

CEO & Co-founder, Fourdotzero

“

Dr Chloe Sharp's work has been invaluable in helping us assess and understand our market opportunity better and provided a level of professional support that we could never have imagined receiving in advance. I very much look forward to their continued support and expertise as we develop new products and widen our market.

Calvin Niles

Founder, TOME

“

The quality and quantity of information was incredible, backed up with practical templates to follow along with and implement ourselves. This made the whole workshop very engaging and very very useful!

Benn Klewpatinond

Inond

“

I found the tips in the Grant Funding Fundamentals online course and workshops to be incredibly practical. The guidance was immediately applicable, helping me feel far more prepared to build a grant strategy. I now have a clear understanding of what is needed for opportunities like the Smart Grant, which had previously felt overwhelming. I highly recommend this workshop to anyone looking to strengthen their approach to grant writing and boost their confidence in navigating funding applications.

Ana Silva

Replica Biomaterials

“

Grant Funding Fundamentals was a game-changer for me. The course offered clear, actionable insights that took the mystery out of the grant application process. Each session was packed with practical advice, examples, and resources that made the complex world of grant writing feel accessible and manageable. I left feeling confident and equipped with the tools needed to approach grant funding strategically. I highly recommend this course to anyone looking to improve their grant writing skills and maximise their chances of success!

Saba Riaz

LeafyColl

“

One of the key aims of the project was to conduct a market assessment discovery phase through secondary and primary research. Sharp Insight were part of the team to deliver the research alongside other providers in South Africa. Dr Chloe Sharp's research was detailed and in-depth and created a solid base of understanding the market that Moses want to enter.

Terry Yoell

Founder, Moses

“

Through her work on our advisory board, Chloe has guided and supported Nightingale's growth, providing ideas, advice and constructive criticism of our methods and processes. She has helped to open up new avenues for development and kept our team accountable, ensuring that we stay on track and achieve our goals.

Frances Brown

Co-Founder and CEO, Nightingale

“

Dr Chloe and I worked together on my project to create a new programme for Female Techpreneur. She added so much value and support in kicking off the programme and we got it off the ground with her help. Dr Chloe is not only providing her expertise she helps to get the job done too! I recommend her 100%

Bukky M. Babajide

Founder

“

Chloe has mentored me for the past four months on growing my business digitally and structurally. She has provided me with the time and space to discuss critical business changes and processes that would otherwise not have happened due to dealing with the day-to-day business needs. Her faith in me and the tools, ideas and processes she has introduced me to has led to me having greater confidence in myself, greater knowledge of how to physically implement necessary changes and introducing new and innovative leadership practices to my company.

Leanne Martin

Company Director

“

I had the incredible privilege of being mentored by Chloe, a great depth of leadership and empowerment. As a female leader, she exemplified grace, resilience, and unwavering determination in breaking barriers. Her wisdom, coupled with genuine care and support, empowered me to navigate challenges and embrace opportunities fearlessly. Under her mentorship, I not only honed my skills but also cultivated the confidence to lead with authenticity and empathy. I am forever grateful for her mentorship, which has shaped me into the leader I am today.

Ella Kirk

Learning and Development Manager

“

I've had the privilege of being mentored by Chloe for the TechUp Women scheme. She has been incredibly generous with her time and knowledge. She has always ensured that I could learn at my own pace and ask questions about anything (including what to wear for a networking event!). Whether explaining complex concepts in layman's terms or providing invaluable life advice, her authenticity and commitment to helping me grow has made a lasting impact. She has been an advocate as well as a mentor and I feel empowered to start my new role (which is far from where I started when I first met Chloe). I feel truly lucky to have had Chloe as a mentor and can't thank her enough.

Grace McDade

TechUp Women

“

Dr Chloe Sharp worked with us to deliver discovery and research on our value proposition to digitise training offerings. She worked well with our team and delivered a report and overview for the participants to read to summarise the results. Speaking to busy NHS managers and leaders isn't an easy task.

Head of Digital

NHS Leadership Academy

“

It was an amazing session where you got lots of stories from students talking about their life, work and experience. It's great to hear how you tell stories in different contexts bringing emotions into it. Look forward to having you more. 200% recommended. After, I saw students use the techniques and effectively share their stories throughout your session.

Lecturer

Cranfield University

“

Calvin

Founder, TOME

“

Chloe has been an amazing guide for me during a transitional point in my career. Through a range of practical tools, she helped me see beyond the job itself and focus on what truly moves me, allowing my actions to align more closely with my heart. As a result, I feel more fulfilled in my professional life and clearer about pursuing goals that matter deeply to me.

Thorranze Cheung

Designer and Brand Strategist

“

Chloe has a razor-sharp mind, a heart of gold, and oodles of experience. A true startup wizard, she is steeped in the counterintuitive research findings and practical methods that drive exceptional business results. She has consistently challenged my business strategy and priorities with clearly-reasoned insight, creativity, candour, kindness, and humility.

Oliver Bramford

Founder

“

As an entrepreneur in the early stages of establishing my business, I found Chloe's guidance and resources invaluable. From the outset, Chloe's structured brainstorming sessions were a game-changer. She skilfully facilitated discussions that helped me refine my business idea, identify key goals, and develop a clear, actionable plan. Her approach ensured that every brainstorming session was not just productive but also inspiring, pushing me to think creatively and strategically about my business. Chloe's advice on establishing a newly formed business was both practical and insightful. She emphasised the importance of a strong business plan, effective marketing strategies, and building a reliable network. Overall, the mentoring program with Chloe Sharp was a pivotal experience in my entrepreneurial journey. I wholeheartedly recommend coaching sessions with Chloe to any aspiring entrepreneur looking to turn their vision into reality!

Marilena Christodoulou

Academic and Early-Stage Founder

“

Dr Chloe Sharp has mentored me for 12 months through the Innovate UK Women in Innovation Award. Her advice, time, and support have been instrumental in helping both me and my company achieve significant milestones. With her expert insights, extensive network, and practical frameworks, I reached the finals of various competitions and awards, secured additional funding, and learned to balance my workload effectively.

Ana Silva

Founder, Replica Biomaterials