Find the market for your next innovation
For established, innovation-led SMEs developing a new product, exploring an application or entering a new market.
We combine customer and market research with commercial advice to help you assess the opportunity, focus investment and plan your route to customers.
Before you invest further
You may need to understand:
- Which customers and applications offer the strongest opportunity
- Whether your proposed product solves a problem people will pay to address
- What could prevent adoption
- How pricing, delivery costs and sales routes affect viability
- Whether grant funding could support the next stage
We investigate these questions and turn the findings into recommendations your team can act on.
How we can help
Customer and Route-to-Market Review
From £3,400 + VAT
Focused research, analysis and working sessions to assess your commercial proposition and identify where to concentrate your efforts.
You receive a recommended customer segment, evidence gaps and prioritised next steps.
Customer and Route-to-Market Projects
From £7,500 + VAT
Commission customer research, product testing and market analysis to inform development and commercial planning.
Depending on the scope, outputs include pricing and revenue scenarios, sales strategy and a commercial roadmap.
Explore commercialisation support →Grant reviews and coaching
Assess funding fit and develop a credible application that connects technical development with customer need and commercial opportunity.
Eligible research and commercial work can also be commissioned within a funded project.
Explore grant support →Fractional CCO
From £3,400 + VAT per month
Bring experienced commercial leadership into your team to develop and execute agreed priorities, support customer and partner engagement and maintain progress.
Discuss fractional support →
Experience across technology sectors
Our research and commercial work spans:
- AI, software and digital products
- Health, medical devices and life sciences
- Engineering biology and advanced materials
- Climate, mobility and industrial technology
- Creative technology
We help teams connect technical performance with customer needs, buying decisions and the practical requirements of adoption.
Who you’ll work with
Dr Chloe Sharp and Simon Sharp
Chloe combines rigorous customer research with product management, commercialisation and innovation funding experience. She is an Innovate UK assessor, ILM7-qualified coach and author of Make Products That Matter.
Simon brings product, process and implementation experience, including 11 years at Mercedes-Benz UK managing national products and services and working with European stakeholders.
Together, we help your team assess commercial opportunities and turn the findings into practical plans.
Meet Chloe and Simon →What business leaders say
“The team are excellent. They fully understand what we are trying to achieve with AIX, and as a result, they have been an important partner for our development. Look forward to working with them closely in the future as we grow.”
“Through her work on our advisory board, Chloe has guided and supported Nightingale’s growth, providing ideas, advice and constructive criticism… She has helped to open up new avenues for development and kept our team accountable.”
“With her expert insights, extensive network, and practical frameworks, I reached the finals of various competitions and awards, secured additional funding, and learned to balance my workload effectively. Chloe has consistently adapted to my needs during our sessions, whether as an advisor, sparring partner, silent listener, or friend.”
Selected work
£550k grant funding secured
Beta testing completed in UK government
IUK funding secured and market validation delivered
Gained IUK grant writing capabilities
What are you developing next?
Book a conversation →Tell us about the opportunity, what you already know and what you need to establish before committing further.