Build the business model.
Get your technology to customers.
Complex technology rarely comes with an obvious market, customer or route to adoption. We help tech founders work out where to focus and how to turn technical progress into a viable business.
Commercialisation Sprint
Small-group, expert-led support for founders taking complex technology to market.
The Sprint helps you step back from day-to-day development, identify risky assumptions and work out what evidence you need, before taking your next significant step.
Deep Tech Commercialisation Sprint
Small cohort · Expert-led · Applied to your own technology
The promise is not that you’ll commercialise your company in four weeks. It’s that you’ll leave knowing where to focus, what evidence you have, what you’re still assuming and what you need to do next.
Held over four weeks, because founders need time between sessions to gather evidence
Need to make an important commercial decision?
1:1 Decision Sprints from £1,350 + VAT
Focused 2 to 4 days for businesses that know the question they need to answer and want expert support working through it.
What business are we actually building? Clarify the customer, value chain, business model, revenue logic and critical commercial assumptions.
Which application, segment or market should we pursue first, and how does that move from early interest or pilots into customers, partnerships and revenue?
What do we know, what are we assuming and what evidence do we need before committing?
Need us to generate the evidence?
Sometimes you know what needs to be answered but don’t have the time, capability or specialist resource to generate the evidence internally. We deliver focused projects to close those gaps.
Understand the market, customers, ecosystem and competitive landscape through primary and secondary research.
Test whether the proposition works for the people and organisations expected to adopt it.
Commercial support alongside technical development or funded innovation projects.
Some businesses need more than a project, so we also offer fractional leadership to help founders make decisions, maintain momentum and grow without immediately hiring a full-time commercial leader.
Build the capability yourself
You don’t always need us to do the work. Our training, tools and programmes help founders and teams build the skills and confidence to commercialise innovation themselves.
Based on our Commercialisation Framework.
We’ve developed tools and resources you can use to help you map out your business.
Canvases: coming soon
Practical, self-paced learning built around our methods and frameworks.
Explore the course →
Topics such as commercialising complex technology, market selection and customer discovery.
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Plan customer research, gather evidence and test propositions with the market before investing heavily in development.
Explore Juno → Explore Theia →Built for complex routes to market
We work particularly well where the route to market isn’t obvious.
Explore possible applications, understand the value chain, select beachhead markets and build commercial evidence alongside technical development.
Connect technical performance with customer value, economics, manufacturing, sustainability and industrial adoption.
Understand complex customer, buyer, partner and adoption systems while building the evidence needed to progress.
Identify where technology creates enough value to change behaviour, workflows and buying decisions then validate demand before scaling development.
Trusted by hundreds of founders
“The team are excellent. They fully understand what we are trying to achieve with AIX, and as a result, they have been an important partner for our development. Look forward to working with them closely in the future as we grow.”
“Working with Chloe, you can expect someone who humanises technology, tests rigorously, and delivers messaging that truly connects with your audience.”
Sounds like the kind of support you need? Let’s talk.
Book a 30-minute call →