Choose your market. Find your first customers.
Complex technology rarely comes with an obvious buyer. We research what customers and users need, who will pay and what could block adoption, and help you turn it into a commercial plan you can act on.
Who we’ve worked with
Clarify your commercial direction
Customer and Route-to-Market Review
From £3,400 + VAT
A focused engagement for founders who need to choose an initial market, strengthen their commercial proposition or prepare for their next funding conversation.
We review your existing evidence, run two working sessions and undertake focused research and analysis. You leave with a recommended customer segment, an initial commercial thesis, evidence gaps and prioritised next steps.
Commercial Coaching
From £600 + VAT
Starts with six sessions of expert guidance as you work through a commercial challenge, interpret customer feedback and put your plans into action. Additional sessions are charged at £100 + VAT per hour.
Get the evidence and develop the plan
Customer and Route-to-Market Projects
When you need us to undertake the research and commercial development, we scope a project around your business.
Work can include:
- Customer interviews, end-user engagement and product testing
- Market, competitor and supply-chain research
- Pricing, customer economics and revenue modelling
- Route-to-market, sales and marketing plans
You receive findings, commercial recommendations and a roadmap for taking the work forward.
Projects can be commissioned directly or included as an eligible work package within a grant-funded project.
Bring in commercial leadership
Fractional CCO
From £3,400 + VAT per month
Experienced commercial leadership without a full-time appointment.
We work alongside your team to develop and execute commercial priorities, keep the plan moving and support customer, partner and investor engagement. Time and responsibilities are agreed upfront.
Build your commercial skills
Learn whom to involve, how to gather useful feedback and how to turn it into a practical validation plan.
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Self-paced learning to help you understand customer needs and develop technology around them.
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Practical workshops and venture clinics covering customers, markets and routes to adoption.
Explore programme support →Research grounded in your commercial challenge
Our work spans deep tech and CreaTech, including engineering biology, climate technology, advanced materials, health and applied AI.
We bring together rigorous research, funding expertise and commercial advice. The findings inform what you do next.
“The team are excellent. They fully understand what we are trying to achieve with AIX, and as a result, they have been an important partner for our development. Look forward to working with them closely in the future as we grow.”
“Working with Chloe, you can expect someone who humanises technology, tests rigorously, and delivers messaging that truly connects with your audience.”
Need funding for the next stage?
Explore grant reviews, coaching and training →