Your creative is only as good as your understanding of the audience it's built for.

  
    We help creative, brand and marketing agencies understand your clients' audiences deeply, so your work lands, your clients stay, and you can prove why.

Our Path: From Creative Instinct to Evidence

Explore

Audience Insights

Validate

Concept Testing

Build

Creative Testing

Acquire

Conversion Testing

Grow

Embed Capability

Most agencies rely on the brief and a bit of desk research. That works until the client asks why it performed the way it did.

We give you the audience insight, behavioural understanding and testing rigour to answer that question before it gets asked. The signals that matter aren't what audiences say they'll do, but how they decide, what they commit to, and what makes them switch. So you walk into every client meeting with evidence, not just instinct.

  
    



How we work with youPitch Support
Win the brief
We review the evidence needed for the brief or creative direction, find where the assumptions are, and show you what's needed to make it defensible.
Audience +
behavioural
research
Know the audience
Qualitative research, behavioural insight, and cultural and social context, so you understand not just who your client's audience is, but what drives them.
Concept Testing
Back the right direction
We test a range of concepts, messaging, and designs with the audience, so you invest in the direction most likely to land.
Creative +
Conversion Testing
Prove it works
Review the final assets: Do they drive action? Which channel, message, and format works best?
Embed Capability
Make it how you do things
We train your team to test work themselves, so audience evidence becomes part of how you operate, not something you outsource.


  

The best agencies don't just make beautiful work. They make work they can prove works, and they build that evidence into how they develop ideas, not something they scramble for after launch.

If you want to win pitches on evidence, not just ideas, let's talk.

Chat With Us

Trusted by organisations and agencies

What our clients say

“

Chloe helped us find messaging that genuinely connected with our customers, enabling them to understand our complex fintech infrastructure. She listened deeply to what our audience needed and translated technical payment concepts into clear, human narratives. Her rigorous approach to message testing meant we knew what resonated. She also fostered strong team collaboration and consistently brought out the best in everyone.

Richard Bell

CEO & Co-founder, Fourdotzero

“

As part of any digital marketing and branding exercise, it's always insightful to get real input from a client's existing or potential customers. Dr Chloe Sharp delivered a set of well-run, professional focus groups with an impossibly short amount of prep time. The information gathered was insightful and the recommendations provided were well-informed and clear.

Account Manager

Brand Consultancy

“

Sharp Insights deployed a research team to undertake two major research projects for our group of businesses. The insights have been instrumental in steering our direction on a path that is wholly differentiated and giving us the edge on our competition, hands down. If you are looking for a fresh approach to market research that delivers real value, I would thoroughly recommend choosing Sharp Insight.

Jonathan Crosby

Marketing Manager, Redstone Connect

“

When we started working with BEAR London, we knew we wanted to understand the premium estate agent market better. Dr Chloe Sharp and her team brought a structured, evidence-based approach that gave us genuine clarity on what our customers valued most. The insights directly shaped our brand strategy and have given us a real competitive edge.

Laura Hodgson

BEAR London