Product Teams + Product Development Agencies

Our Path | Your Journey

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The commercial case needs to be built before the product is or the AI features are launched.

We work with product teams and product design studios to establish that foundation, based on evidence gathered from people and the market, not assumptions.

Our Path: Journey Towards Product Innovation

Explore
Customer Discovery
Validate
Demand Validation
Build
Product Testing IRL
Acquire
GTM / Distribution
Grow
Product-Market Fit

Product teams and product design studios face the same underlying problem from different angles. The customer isn't always properly understood.

Product teams in large companies may be trying to add AI to their products. Product design and development studios working in hardware + AI need to justify this, as the build is more expensive.

Willingness to pay hasn't been established. The concept hasn't been tested against real market conditions. Resource gets committed to a direction before the foundations are in place.

Our five-stage framework, built around customer discovery, demand validation, product testing in real-life settings, GTM/distribution channel testing, and growth that indicates PMF, provides the commercial rigour that turns a product brief into something worth building.

AI has made building faster than ever. Validating what to build hasn't kept up or is missed.

Product managers are under pressure to ship, and AI tooling has removed many of the traditional blockers to getting a product built quickly. The commercial validation layer, understanding who the customer really is, whether they'll pay, and whether the problem justifies the solution, still requires human judgment, structured methodology, and evidence gathered from real people.

We work with product managers to build that capability: the frameworks, the AI-assisted tools, and the practical knowledge to run commercial validation as a standard part of how you work.

Your Journey: For Product Managers

Diagnostics
Assess what you know
We review the commercial evidence underpinning your roadmap, identify where the assumptions sit, and what needs testing before you commit resources.
Discovery +
Validation
Workshops
Build validation + testing capability
Customer discovery, willingness to pay, methodology and AI-assisted tools you can apply to your own product processes. Output-focused, designed to leave the practice in your team.
Fixed-Scope
Sprints
Validate before you invest
We'll deliver one stage of the framework for you or coach you as your guide. Scoped to your needs, time-bound, and designed to strengthen your existing discovery and validation processes.
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Independent Learning + Coaching

Our commercial validation methodology in your hands.

Online courses and AI agents built around our framework, with templates, resources, and prompts that guide you through each stage. Supported by coaching so you don't lose momentum or focus.

Meet Juno, Your Market Validation Agent

Currently in Private Beta, Juno has been designed to use multiple AI agents to guide you through key stages of your customer discovery journey, the first part of our Validation Framework.

Based on 25 years of academic work and combined with the latest commercial strategies, our Framework will help you on an end-to-end journey to understand and measure market signals.

With Juno, you will define your hypothesis and ICP, complete a market analysis and design interview questions. You will analyse your interview transcripts and receive a report on signal strength, hypothesis validation, a go/no-go recommendation and commercial insights for your product roadmap, grant applications and pitch decks.

All you need to do is the interviews.

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The Book

Make Products That Matter is a practical guide for entrepreneurs and product teams on how design thinking, lean startup, UX, and Agile fit together, bridging research, validation, and implementation into one coherent approach.

This gives you all the tools you need from idea to post-launch to test your concept with customers and users. The Lemonade Van is a case study that runs through the book, so you can see how the tools can be applied.

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Your Journey: For Product Design + Development Studios

Diagnostics
Test the brief
We assess the commercial evidence behind client briefs: customer and user needs, whether the market demand has been validated, and whether pricing needs testing before your team commits.
Fixed-Scope
Sprints
Pre-build validation
We deliver one stage of the framework before the build starts. Scoped to the project, time-bound, and designed to strengthen your existing discovery and validation processes.
Product
Team
Training
Build it into your process
We train your team to run commercial validation as part of standard discovery. Customer discovery, demand validation, market testing on every client project.
Fractional
Leadership
Embed commercial validation
We work alongside your team, bringing commercial validation rigour to every significant client engagement without the cost of building it yourself.

Your clients bring you the product brief and you may run a discovery session. The commercial foundations behind these aren't always as solid as they look.

Product design and development studios can invest significant time and resources building things that underperform, not because the execution was wrong, but because the discovery upstream of it didn't establish the commercial truth from discovery sessions or the brief. We work with studios as a pre-build validation partner: running customer discovery with a commercial lens, market validation and user + market testing before the build starts, so what gets designed and built has a stronger foundation.

For studios that want the capability in-house, we train your team directly, so the methodology stays in the building.

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Trusted by product teams and founders

What our clients say

  • "Working with Dr Chloe Sharp on user testing for our website was an excellent experience. She designed and delivered research that gave us clear, actionable insights into how older people navigate our site to find key information. Chloe's approach was thoughtful and inclusive, ensuring participants felt comfortable and heard, while her analysis distilled complex findings into practical recommendations we could implement quickly. The results have directly informed improvements that make our content more accessible and user-friendly for the people who need it most."

    — User Experience and Digital Content Lead, Versus Arthritis

  • "Dr Chloe Sharp brought a thoughtful, thorough, and highly collaborative approach to evaluating our Winter Wellness Project. She quickly understood the aims and context of the programme, engaged sensitively with stakeholders, and produced an evidence-based assessment that clearly highlighted impact and practical recommendations. Her work has given us valuable insights into how we can strengthen our outreach and build on what works to support older residents to stay warm, healthy, and connected during winter."

    — Mubasshir Ajaz, Public Health, Islington Council

  • "One of the key aims of the project was to conduct a market assessment discovery phase through secondary and primary research. Sharp Insight were part of the team to deliver the research alongside other providers in South Africa. Dr Chloe Sharp's research was detailed and in-depth and created a solid base of understanding the market that Moses want to enter."

    — Terry Yoell, Founder, FLOCK

  • "Dr Chloe Sharp's work has been invaluable in helping us assess and understand our market opportunity better and provided a level of professional support that we could never have imagined receiving in advance. I very much look forward to their continued support and expertise as we develop new products and widen our market."

    — Calvin Niles, Founder, TOME

  • "Data and ethics is a very important topic to us and as technology progresses, councils want to keep up but there is more responsibility and accountability and having a considered approach, that accounts for ethics and information governance toward predictive analytics for the older population, and one that is growing, was the key focus of the project. Chloe spoke to our Adult Social Care service users to explore their views toward unstructured data and supported workshops ran by LSE. She brought together the primary data and analysed this alongside the brief evidence review, which is secondary research, to bring us actionable and relevant recommendations."

    — Mubasshir Ajaz, Public Health, Islington Council

  • "Dr Chloe Sharp worked with us to deliver discovery and research on our value proposition to digitise training offerings. She worked well with our team and delivered a report and overview for the participants to read to summarise the results. Speaking to busy NHS managers and leaders isn't an easy task."

    — Head of Digital, NHS Leadership Academy

  • "Working with Dr Chloe Sharp on our Cancer Collaborative Programme evaluation was an incredibly valuable experience. Chloe brought deep expertise in evaluation design, using both Theory of Change and Logic Models to capture not just the outputs of six complex projects, but the real-world impact on awareness, screening uptake, and community engagement. Her approach was rigorous yet sensitive, engaging diverse stakeholders and distilling what worked, what didn't, and how we could build on successes. The insights have shaped our future commissioning, strengthened our partnerships with community organisations, and given us clear, evidence-based recommendations we can act on. This evaluation will have a lasting influence on our work to improve early cancer diagnosis."

    — Mubasshir Ajaz, Public Health, Islington Council

  • "Just finished reading your book 'Make Products That Matter'. Love the way you presented the insights in an easy way and a pleasure to read."

    — Michiel Nijssen, Senior Product Manager Data & Analytics, AniCura

  • "Chloe conducted research with Islington residents for us to explore how linking datasets would be perceived. I was impressed with how they took a complex project and distilled it into an easy-to-use card-sorting activity that generated relevant and interesting insights. They were flexible and adaptable throughout the project and worked well as part of our team."

    — Mubasshir Ajaz, Islington Council