Audience insight and creative testing for agencies who want to prove the work will land.
Book a callWe help creative, brand and marketing agencies understand your clients' audiences deeply, so the work lands, the clients come back, and you can show why your work, works.
Most agencies rely on the brief, desk research, and focus groups. AI now does the desk research.
We go further by doing interviews and ethnography to get inside how your client's audiences think, decide and behave.
Then we test concepts, messages and brand assets quantitatively, so you launch knowing which version lands hardest and why.
How we work with you
Five ways agencies engage with us
De-risk the pitch
We review the evidence behind the brief or creative direction, find where the assumptions sit, and show you what's needed to make it defensible.
Know the audience
Qualitative research, behavioural insight, and cultural and social context. So you understand not just who your client's audience is, but what drives them.
Back the right direction
We test narratives, messaging and designs with the audience, so you invest in the direction most likely to land.
Prove it works
Evaluate the final assets by testing these in the market. Do they drive action? Which channel, message and format works hardest?
Embed it for the long term
Train your team to test work themselves, so audience evidence becomes part of how you operate.
Who this is for
Independent and mid-size creative, brand and marketing agencies whose clients are starting to ask harder questions and have high standards.
Agencies pitching for retainers and wanting to defend the strategy.
Teams who want testing rigour without building an in-house insight function.
We also work in the creative industry with creative tech companies and founder programmes, including AIX Live and CoSTAR, where audience evidence shapes product direction for teams building tools for the creative industries.
"Dr Chloe Sharp turned the project around really quickly. They gave an in-depth view of the commercial property market that included market size, trends and market forces. It really helped us shape the brand strategy for our client, looking to enter this market."
If you want to make evidence your competitive advantage, let's talk.