Our Path.
Your Journey.
We help you find out what people need, so what you build has a higher chance of success.
Whether it's a product, a marketing campaign, or an AI initiative, we uncover what your audience needs before you commit. Then we help you act on it through strategy, coaching, and delivery that turns insight into commercial impact.
Experience and instinct aren't enough.
46%
of UK AI pilots fail, costing on average £321k
Nobody asked: What problem are we solving?
(Resultsense)
43%
of startups fail building something no-one needs
Nobody asked: Who are we building this for?
(CB Insights)
42%
of marketers blame poor targeting on campaign failure
Nobody asked: Are we reaching the right people?
(Industry Research)
We generate the evidence you need to make key decisions, then help you act on it, whether that's through training, consultancy, or hands-on fractional leadership. Every step builds on the last, so you move forward with confidence, not assumptions.
Our Path: From Insight to Impact
Who we work with
We help you work out what your people need from AI, so what you implement gets used, not shelved.
Business Leaders Adopting AI
We find out what resonates with your audience before the creative is finalised, so it lands, and you can prove it.
Creative Agencies Testing Assets
We test whether there's real demand before you build, so you ship products people actually want to pay for.
Product Teams Building with AI
We help you build the evidence investors need to see: real demand, customers, and market fit.
Tech Founders Raising + Scaling
Your Journey: How We Work Together
+ Audits
Workshops
Projects
Coaching
Partners
The journey is adapted to your business and commercial needs. We can build your and your team’s capabilities through training and coaching, or we can do the heavy lifting and deliver the work for you through consultancy and fractional leadership.
Our mission: Before you build, show it’s needed.
Billions are spent every year on products nobody asked for, campaigns that don't connect, and technology that never gets adopted. Not because the ideas were bad, but because no one stopped to find out what people needed first.
It's a problem that runs through startups, enterprises, and the public sector alike. Founders build before validating. Businesses implement AI without understanding how people work. Agencies create before testing. The result is wasted money, wasted time, and good ideas that never land.
Sharp Insights closes that gap. We bring together research, product strategy, business strategy, go-to-market planning, social capital, storytelling, and leadership coaching, so the things that get built are grounded in what people need and have the commercial foundations to succeed.
Trusted by organisations and founders
AI agents, courses and the book
Our five-part framework in your hands.
AI agents and resource libraries that guide you through each stage at your own pace, online courses for grant applications and design thinking, and the book that started it all.
Currently in Private Beta, Juno has been designed to use multiple AI agents to guide you through key stages of your customer discovery journey, the first part of our Five Stage Framework. Juno will help you on an end-to-end journey to understand and measure market signals. All you need to do is the interviews.
Make Products That Matter is a practical guide for entrepreneurs and product teams on how design thinking, lean startup, UX, and Agile fit together, bridging research, validation, and implementation into one coherent approach. This gives you all the tools you need from idea to post-launch to test your concept with customers and users.
Grant Funding Fundamentals gets you ready to apply before the right opportunity appears. Design Thinking for Deep Tech for the realities of high capital costs and long R&D cycles, covering customer empathy, systems thinking, and how to translate complex science into something non-technical audiences can act on.
What our clients say