SHIFT Series: Customer Discovery That Works - What Accelerators and Books Don’t Tell You

Most founders skip customer discovery or do it wrong. They talk to the wrong people, ask the wrong questions, and misread what they hear. Then they build anyway.

This session walks you through the customer discovery process properly and shows you how Juno, our AI agent, supports each stage so you move faster without cutting corners.

We'll cover the full arc: defining your ICP, building and stress-testing your hypotheses, running conversations that generate real insight, and knowing which research method to use when, from generative exploration through to evaluative testing and Jobs to Be Done. We'll also cover how to read the signals: what a genuine green light looks like versus noise you should pivot away from.

And because discovery shouldn't live in a notebook, we'll show you how to turn your outputs into grant applications, pitch decks, and GTM strategies.

What you'll leave with: A clear process, a tool that accelerates it, and a better read on whether you're building something people want. First access to the online one-day bootcamp that goes into this in more detail.

Format: Online | 27 May 2026 | 12-1pm

Sign-up: Link to come soon

Free to attend