Most founders build something impressive. Not always something people will pay for.

We help tech founders build the commercial case and work with the accelerators, investors and programmes behind them.

For Founders

Our Path: Journey Towards Product Market Fit

Explore
Customer Discovery
Problem-solution fit
Validate
Demand Validation
Value-market fit
Build
Product Testing IRL
Product-solution fit
Acquire
GTM / Distribution
Channel-product fit
Grow
Product-Market Fit
Business-Model Fit

Deep technical knowledge is rarely the problem. Commercial evidence usually is.

We help you get the signals you need from real customer conversations and market testing, so your pitch deck, grant application and product roadmap are built on something solid, not assumptions.

How we work with founders

Review +
Diagnostic
Find out what's missing
We assess the evidence you have, find the gaps, and show you what's worth testing and what to do next for your key decisions.
Fixed-Scope
Sprint
One stage, done properly
One stage of the framework, focused and intensive, whether that's testing demand, willingness to pay, or validating a channel.
Ongoing
Coaching
Keep the commercial rigour going
Ongoing support on the journey toward PMF. We embed validation into your process, helping you pressure-test commercial decisions.

Independent Learning + Coaching

Our five-stage framework methodology in your hands.

Online courses and AI agents built around our framework, with templates, resources, and prompts that guide you through each stage. Supported by coaching, so you don't lose momentum or focus.


Meet Juno, our Market Validation Agent

Currently in Private Beta, Juno has been designed to use multiple AI agents to guide you through key stages of your customer discovery journey, the first part of our Validation Framework.

Based on 25 years of academic work and combined with the latest commercial strategies, our Framework will help you on an end-to-end journey to understand and measure market signals.

With Juno, you will define your hypothesis and ICP, complete a market analysis and design interview questions. You will analyse your interview transcripts and receive a report on signal strength, hypothesis validation, a go/no-go recommendation and commercial insights for your product roadmap, grant applications and pitch decks.

All you need to do are the interviews.


The Book

Make Products That Matter is a practical guide for entrepreneurs and product teams on how design thinking, lean startup, UX, and Agile fit together, bridging research, validation, and implementation into one coherent approach.

This gives you all the tools you need from idea to post-launch to test your concept with customers and users. The Lemonade Van is a case study that runs through the book, so you can see how the tools can be applied.


Grant Funding Fundamentals gets you ready to apply before the right opportunity appears, so you're not scrambling when it does.

Design Thinking for Deep Tech adapts the Double Diamond for the realities of high capital costs and long R&D cycles, covering customer empathy, systems thinking, and how to translate complex science into something non-technical audiences can act on.

Courses start from Β£95

Online Courses

How we work with accelerators, universities, venture studios and investors

AI Agents &
Courses
Self-serve validation tools
AI-powered tools and short courses that help your founders work through commercial validation independently. Built on Our Path framework, available on demand alongside your programme.
1:1 Founder
Clinics
Find the gaps, fast
Structured sessions with individual founders in your portfolio. We assess their evidence, find the gaps, and give them a clear view of where they are and what to do next.
Commercial
Workshops
Answer the hard commercial questions
Hands-on cohort sessions built around the commercial questions founders need to answer: customer segmentation, demand validation, willingness to pay, and distribution strategy.
Programme
Module
Delivery
Built into your programme
Modules integrated into your accelerator or educational programme, covering the commercial validation framework. Built around your timeline and outcomes.
Validate
Startup
Signals
Know what's worth backing
Is this startup building something people will buy? We provide startup diligence, market validation, and commercial risk assessments across your portfolio.

They haven't spoken to enough customers. They can't articulate why people would pay. Their evidence base needs work.

We work with accelerators, universities and investor networks to fix that, across cohorts, portfolios and programmes. Not a one-off workshop, but a capability that stays.

The founders who can't raise usually have the same problem.

Trusted by founders and innovation ecosystems

What our clients say

  • "Moses hadn't used user research before this project to develop one of our in-house projects. I was really surprised and intrigued by the insights that Dr Chloe Sharp had found for us. She really challenged our assumptions and gave us something concrete to work with when iterating the Alpha product, based on evidence. We felt reassured that the iterations of the product are in line with user needs and our future product roadmap is based on evidence rather than assumptions. In the future, we'll certainly do user research again as we gained so much from it."

    β€” Terry Yoell, Founder, FLOCK

  • "Chloe helped us find messaging that genuinely connected with our customers, enabling them to understand our complex fintech infrastructure. She listened deeply to what our audience needed and translated technical payment concepts into clear, human narratives. Her rigorous approach to message testing meant we knew what resonated. She also fostered strong team collaboration and consistently brought out the best in everyone. Working with Chloe, you can expect someone who humanises technology, tests rigorously, and delivers messaging that truly connects with your audience."

    β€” Richard Bell, CEO & Co-founder, Fourdotzero

  • "Dr Chloe Sharp's work has been invaluable in helping us assess and understand our market opportunity better and provided a level of professional support that we could never have imagined receiving in advance. I very much look forward to their continued support and expertise as we develop new products and widen our market."

    β€” Calvin Niles, Founder, TOME

  • "The quality and quantity of information was incredible, backed up with practical templates to follow along with and implement ourselves – this made the whole workshop very engaging and very very useful!"

    β€” Benn Klewpatinond, Inond

  • "I found the tips in the Grant Funding Fundamentals online course and workshops to be incredibly practical. The guidance was immediately applicable, helping me feel far more prepared to build a grant strategy. I now have a clear understanding of what is needed for opportunities like the Smart Grant, which had previously felt overwhelming. I highly recommend this workshop to anyone looking to strengthen their approach to grant writing and boost their confidence in navigating funding applications."

    β€” Ana Silva, Replica Biomaterials

  • "Grant Funding Fundamentals was a game-changer for me. The course offered clear, actionable insights that took the mystery out of the grant application process. Each session was packed with practical advice, examples, and resources that made the complex world of grant writing feel accessible and manageable. I left feeling confident and equipped with the tools needed to approach grant funding strategically. I highly recommend this course to anyone looking to improve their grant writing skills and maximise their chances of success!" β€” Saba Riaz, LeafyColl

  • "One of the key aims of the project was to conduct a market assessment discovery phase through secondary and primary research. Sharp Insight were part of the team to deliver the research alongside other providers in South Africa. Dr Chloe Sharp's research was detailed and in-depth and created a solid base of understanding the market that Moses want to enter."

    β€” Terry Yoell, Founder, Moses

  • "Through her work on our advisory board, Chloe has guided and supported Nightingale's growth, providing ideas, advice and constructive criticism of our methods and processes. She has helped to open up new avenues for development and kept our team accountable, ensuring that we stay on track and achieve our goals."

    β€” Frances Brown, Co-Founder and CEO, Nightingale

  • β€œDr Chloe and I worked together on my project to create a new programme for Female Techpreneur. She added so much value and support in kicking off the programme and we got it off the ground with her help. Dr Chloe is not only providing her expertise she helps to get the job done too! I recommend her 100%”

    β€” Bukky M. Babajide, Founder

  • "Chloe has mentored me for the past four months on growing my business digitally and structurally. She has provided me with the time and space to discuss critical business changes and processes that would otherwise not have happened due to dealing with the day-to-day business needs. Her faith in me and the tools, ideas and processes she has introduced me to has led to me having greater confidence in myself, greater knowledge of how to physically implement necessary changes and introducing new and innovative leadership practices to my company." β€” Leanne Martin, Company Director

  • "I had the incredible privilege of being mentored by Chloe, a great depth of leadership and empowerment. As a female leader, she exemplified grace, resilience, and unwavering determination in breaking barriers. Her wisdom, coupled with genuine care and support, empowered me to navigate challenges and embrace opportunities fearlessly. Under her mentorship, I not only honed my skills but also cultivated the confidence to lead with authenticity and empathy. I am forever grateful for her mentorship, which has shaped me into the leader I am today." β€” Ella Kirk, Learning and Development Manage

  • β€œI've had the privilege of being mentored by Chloe for the TechUp Women scheme. She has been incredibly generous with her time and knowledge. She has always ensured that I could learn at my own pace and ask questions about anything (including what to wear for a networking event!). Whether explaining complex concepts in layman's terms or providing invaluable life advice, her authenticity and commitment to helping me grow has made a lasting impact. She has been an advocate as well as a mentor and I feel empowered to start my new role (which is far from where I started when I first met Chloe). I feel truly lucky to have had Chloe as a mentor and can't thank her enough.”

    β€” Grace McDade, TechUp Women

  • β€œDr Chloe Sharp worked with us to deliver discovery and research on our value proposition to digitise training offerings. She worked well with our team and delivered a report and overview for the participants to read to summarise the results. Speaking to busy NHS managers and leaders isn’t an easy task.”

    β€” Head of Digital, NHS Leadership Academy

  • β€œIt was an amazing session where you got lots of stories from students talking about their life, work and experience. It’s great to hear how you tell stories in different contexts bringing emotions into it. Look forward to having you more. 200% recommended. After, I saw students use the techniques and effectively share their stories throughout your session.”

    β€” Lecturer, Cranfield University

  • β€œDr Chloe Sharp’s work has been invaluable in helping us assess and understand our market opportunity better and provided a level of professional support that we could never have imagined receiving in advance. I very much look forward to their continued support and expertise as we develop new products and widen our market.”

    β€” Calvin, Founder, TOME

  • "Chloe has been an amazing guide for me during a transitional point in my career. Through a range of practical tools, she helped me see beyond the job itself and focus on what truly moves me, allowing my actions to align more closely with my heart. As a result, I feel more fulfilled in my professional life and clearer about pursuing goals that matter deeply to me."

    β€” Thorranze Cheung, Designer and Brand Strategist

  • "I've had the privilege of being mentored by Chloe for the TechUp Women scheme. She has been incredibly generous with her time and knowledge. She has always ensured that I could learn at my own pace and ask questions about anything (including what to wear for a networking event!). Whether explaining complex concepts in layman's terms or providing invaluable life advice, her authenticity and commitment to helping me grow has made a lasting impact. She has been an advocate as well as a mentor and I feel empowered to start my new role (which is far from where I started when I first met Chloe). I feel truly lucky to have had Chloe as a mentor and can't thank her enough."

    β€” Grace McDade, TechUp Women

  • "Chloe has a razor-sharp mind, a heart of gold, and oodles of experience. A true startup wizard, she is steeped in the counterintuitive research findings and practical methods that drive exceptional business results. She has consistently challenged my business strategy and priorities with clearly-reasoned insight, creativity, candour, kindness, and humility."

    β€” Oliver Bramford, Founder

  • β€œAs an entrepreneur in the early stages of establishing my business, I found Chloe's guidance and resources invaluable.

    From the outset, Chloe's structured brainstorming sessions were a game-changer. She skilfully facilitated discussions that helped me refine my business idea, identify key goals, and develop a clear, actionable plan. Her approach ensured that every brainstorming session was not just productive but also inspiring, pushing me to think creatively and strategically about my business.

    One of the standout features of the mentoring sessions was her recommendations and direction to useful resources and connections to funding organisations. Chloe provided comprehensive guides and tools tailored to my industry, which were crucial in navigating the complexities of starting a new business. This support was instrumental in developing an actionable plan to enter the business world.

    Chloe's advice on establishing a newly formed business was both practical and insightful. She emphasised the importance of a strong business plan, effective marketing strategies, and building a reliable network. Her tips on how to start establishing myself as a freelancer and business owner were particularly helpful, giving me the confidence to make informed decisions and steer my business plans in the right direction.

    Overall, the mentoring program with Chloe Sharp was a pivotal experience in my entrepreneurial journey. The structured brainstorming, access to resources, and invaluable advice provided a solid foundation for starting my business. I wholeheartedly recommend coaching sessions with Chloe to any aspiring entrepreneur looking to turn their vision into reality! 

    Thank you, Chloe, for your unwavering support and dedication to helping upcoming entrepreneurs thrive 😊

    β€” Marilena Christodoulou, Academic and Early-Stage Founder