Most founders build something impressive. Not always something people will pay for.
We help tech founders build the commercial case and work with the accelerators, investors and programmes behind them.
For Founders
Our Path: Journey Towards Product Market Fit
Problem-solution fit
Value-market fit
Product-solution fit
Channel-product fit
Business-Model Fit
Deep technical knowledge is rarely the problem. Commercial evidence usually is.
We help you get the signals you need from real customer conversations and market testing, so your pitch deck, grant application and product roadmap are built on something solid, not assumptions.
How we work with founders
Diagnostic
Sprint
Coaching
Independent Learning + Coaching
Our five-stage framework methodology in your hands.
Online courses and AI agents built around our framework, with templates, resources, and prompts that guide you through each stage. Supported by coaching, so you don't lose momentum or focus.
Meet Juno, our Market Validation Agent
Currently in Private Beta, Juno has been designed to use multiple AI agents to guide you through key stages of your customer discovery journey, the first part of our Validation Framework.
Based on 25 years of academic work and combined with the latest commercial strategies, our Framework will help you on an end-to-end journey to understand and measure market signals.
With Juno, you will define your hypothesis and ICP, complete a market analysis and design interview questions. You will analyse your interview transcripts and receive a report on signal strength, hypothesis validation, a go/no-go recommendation and commercial insights for your product roadmap, grant applications and pitch decks.
All you need to do are the interviews.
The Book
Make Products That Matter is a practical guide for entrepreneurs and product teams on how design thinking, lean startup, UX, and Agile fit together, bridging research, validation, and implementation into one coherent approach.
This gives you all the tools you need from idea to post-launch to test your concept with customers and users. The Lemonade Van is a case study that runs through the book, so you can see how the tools can be applied.
Grant Funding Fundamentals gets you ready to apply before the right opportunity appears, so you're not scrambling when it does.
Design Thinking for Deep Tech adapts the Double Diamond for the realities of high capital costs and long R&D cycles, covering customer empathy, systems thinking, and how to translate complex science into something non-technical audiences can act on.
Courses start from Β£95
Online Courses
How we work with accelerators, universities, venture studios and investors
Courses
Clinics
Workshops
Module
Delivery
Startup
Signals
They haven't spoken to enough customers. They can't articulate why people would pay. Their evidence base needs work.
We work with accelerators, universities and investor networks to fix that, across cohorts, portfolios and programmes. Not a one-off workshop, but a capability that stays.
The founders who can't raise usually have the same problem.
Trusted by founders and innovation ecosystems
What our clients say