NLB.
Where we are now
Nobody Left Behind · Milton Keynes
From the run club to a permanent home for community fitness.
5,000 people already move with us. The job now is to turn that into a business that pays its own way.
The journey
Phase 1 · Foundations
Playbooks, coaches and a way to take payment
Phase 2 · Now
Scale the regulars
Your one focus
Lock in weekly functional fitness.
It is the single biggest lever in the plan. Moving from monthly to weekly is worth more than everything else combined, and it is what makes a subscription model possible later.
Track one thing this month: who comes to what. That attendance list is what tells you which events to run next, and it is the start of your subscriptions.
Phase 3 · Next
The flagship moments: the 10K, the retreat, the documentary
Phase 4 · Later
Decide the membership model and scout the gym
Phase 5 · 2027
Open the gym
The numbers, at a glance
£300 → £1,500monthly revenue, where it is now and the 2026 target
£10,750projected surplus for 2026 if the plan holds
5,000+community already behind NLB across the channels
Open the detail when you need it