Turn your next innovation into commercial growth.
For growing innovation-led businesses developing new products, services, technologies or markets. We help you decide where to focus, build the customer and commercial evidence behind the opportunity, and turn the strongest ideas into sustainable growth.
You’ve already built a business. Now you’re deciding what comes next. A new product, service, technology or market can create growth, but it also means committing time, money and people before you know whether it will work commercially.
We bring customer evidence, product thinking and commercial expertise together to help you decide where to focus, what to invest in and how to turn the strongest opportunities into measurable results.
Over a decade of experience in these sectors
B2B AI software
FinTech · RegTech · Mobility · Productivity · PropTech · Retail · CreaTech
Amazon Innovation Accelerator · Growth Studio · Cranfield · TechUp · CoSTAR · Durham University · Help To Grow
From clinical to consumer
Clinical Diagnostics · Wearables · Fitness & Wellness · Consumer Health
NHS Leadership Academy · NHS Blood and Transplant · Versus Arthritis · De Montfort University · Cambridge NHS Trust · Islington Council · Health Foundation
Deep science & hard tech
Engineering Biology · Biomaterials · Net-Zero · Recycled Materials · AgriTech
Undaunted · Carbon13 · Amazon Sustainability Accelerator · APC Mobilise · Silicon Roundabout · Cranfield University · Science Creates
Where we can help
Find the opportunity
Which product, service, market or idea is worth pursuing? We help you assess the options, understand where customer and commercial value lies and decide where to focus before committing significant resources.
Build the evidence
Do customers need it, and is there enough evidence to invest? We gather and interpret customer, market and product evidence to test assumptions and help you decide whether to proceed, adapt or stop.
Fund the next stage
How should you resource what comes next? We help identify the right innovation funding, strengthen the commercial case and develop evidence-led grant applications.
Turn it into growth
How do you get from decision to revenue? We provide hands-on product and commercial support to turn the chosen opportunity into products, customers, partnerships and sustainable growth.
How we work
Training and programmes
Build your team’s ability to take new ideas to market. Practical training for leadership and teams developing new products, services and markets.
Decision Sprints
Decide where to focus before committing significant time or money. Short, focused 1:1 engagements to assess an opportunity, build the evidence and determine what should happen next.
Delivery projects
Bring in specialist expertise and capacity for larger projects. Turn a clear decision into practical action, evidence and commercial progress.
Fractional leadership
Add experienced product and commercial leadership without a full-time hire. Ongoing senior capability to lead product and commercial priorities alongside your existing team.
Looking for grant funding?
We help you find the right competition, strengthen the commercial case and develop an evidence-led application. We can also write the commercial work into the funded project itself, so the grant pays for the evidence you need anyway, and support delivery after an award.
The thinking behind our work
Our frameworks, courses and AI tools help teams make better decisions and build commercial capability.
Make Products That Matter
A practical guide to understanding customer and user needs throughout the product lifecycle, from idea to launch.
Get the book →
Online courses
Practical learning in customer-led product development and innovation funding, including Design Thinking for Deep Tech and Grant Funding Fundamentals.
Explore our courses →
Juno
Our AI customer discovery assistant helps teams understand customers, plan research and turn conversations into useful evidence.
Meet Juno →Commercialisation Framework
Our evidence-led route from idea to market, then traction and growth.
Explore the framework →Who you’ll work with
Dr Chloe Sharp & Simon Sharp
We combine customer insight, product thinking and commercial expertise to help growing businesses make better decisions about what to build next.
Chloe’s background spans behavioural science, customer research, product management, commercialisation and innovation funding. She is an exited founder, Innovate UK assessor, ILM Level 7 coach and author of Make Products That Matter.
Simon brings product, process and implementation experience, including 11 years at Mercedes-Benz UK managing national products and services and European stakeholders.
Together, we help you connect what customers need, what your business can deliver and where the two overlap.
Meet Chloe & Simon →
What businesses say
“Right from the very beginning Chloe has been amazing and listened to my business and personal needs. She quickly identified areas for improvement and we put together an action plan. I also found that Chloe has so much experience and was able to mentor me in many different areas. It’s been an absolute pleasure to work with Chloe and hope to use her again in the future!”
“Working with Chloe has been an absolute pleasure. As the project nears completion, I’m left wishing she were a permanent member of my team! Her expertise and contributions have been invaluable, and she has greatly enhanced the project’s quality and progress. I highly recommend Chloe to anyone looking for a skilled and dedicated professional who is also fun to work with.”
“Chloe has mentored me for the past four months on growing my business digitally and structurally. She has provided me with the time and space to discuss critical business changes and processes that would otherwise not happened due to dealing with the day-to-day business needs. Her faith in me and the tools, ideas and processes she has introduced me to has led to me having greater confidence in myself, greater knowledge of how to physically implement necessary changes and introducing new and innovative leadership practices to my company.”
Selected work
Let’s talk.
Talk through your next big decisionA free 30-minute call. We’ll look at the decision you’re facing, the evidence you already have and what you need to know or do next.