Turn technical progress into commercial growth.
For high-growth businesses developing and commercialising innovative and complex technology. You have promising technology, early evidence and ambitious plans. We help you decide where to focus, build the commercial case, secure funding and turn technical progress into customers and sustainable growth.
Commercialising your next stage? Start here.
Find the opportunity. Build the evidence. Decide what to do next.
Work alongside other technology businesses to identify the strongest opportunity, challenge commercial assumptions and build an evidence-led route forward.
Build a stronger project and application.
Join a competition-specific cohort to shape your project, commercial case and application with expert guidance and assessor-level critique.
Need company-specific support? Explore our 1:1 Decision Sprints →
Over a decade of experience in these sectors
B2B AI software
FinTech · RegTech · Mobility · Productivity · PropTech · Retail · CreaTech
Amazon Innovation Accelerator · Growth Studio · Cranfield · TechUp · CoSTAR · Durham University · Help To Grow
From clinical to consumer
Clinical Diagnostics · Wearables · Fitness & Wellness · Consumer Health
NHS Leadership Academy · NHS Blood and Transplant · Versus Arthritis · De Montfort University · Cambridge NHS Trust · Islington Council · Health Foundation
Deep science & hard tech
Engineering Biology · Biomaterials · Net-Zero · Recycled Materials · AgriTech
Undaunted · Carbon13 · Amazon Sustainability Accelerator · APC Mobilise · Silicon Roundabout · Cranfield University · Science Creates
How we work
Learn and apply with other business leaders
Work through a live commercialisation or funding challenge alongside a small group of other growing technology businesses.
Resolve a specific commercial decision
Get focused support around the decision, uncertainty or commercial challenge that matters most right now.
Bring us in to generate the evidence
Bring in specialist expertise and capacity to research, validate and deliver the work.
Add senior commercial capability
Add experienced commercial leadership without immediately making a full-time hire.
Funding the next stage?
Join a Grant Funding Sprint, or bring us in for deeper application and commercialisation support. We connect funding to the commercialisation plan: what does the business need to prove next, and what funding will help generate that evidence?
The thinking behind our work
Our frameworks, courses and AI tools help teams make better decisions and build commercial capability.
Make Products That Matter
A practical guide to understanding customer and user needs throughout the product lifecycle, from idea to launch.
Get the book →
Online courses
Practical learning in customer-led product development and innovation funding, including Design Thinking for Deep Tech and Grant Funding Fundamentals.
Explore our courses →
Juno
Our AI customer discovery assistant helps teams understand customers, plan research and turn conversations into useful evidence.
Meet Juno →
Commercialisation Framework
Our evidence-led route from idea to market, then traction and growth.
Explore the framework →
Who you’ll work with
Dr Chloe Sharp & Simon Sharp
We combine customer insight, product thinking and commercial expertise to help high-growth businesses make better decisions about what to build next.
Chloe’s background spans behavioural science, customer research, product management, commercialisation and innovation funding. She is an exited founder, Innovate UK assessor, ILM Level 7 coach and author of Make Products That Matter.
Simon brings product, process and implementation experience, including 11 years at Mercedes-Benz UK managing national products and services and European stakeholders.
Together, we help you connect what customers need, what your business can deliver and where the two overlap.
Meet Chloe & Simon →What business leaders say
“The team are excellent. They fully understand what we are trying to achieve with AIX, and as a result, they have been an important partner for our development. Look forward to working with them closely in the future as we grow.”
“Through her work on our advisory board, Chloe has guided and supported Nightingale’s growth, providing ideas, advice and constructive criticism… She has helped to open up new avenues for development and kept our team accountable.”
“With her expert insights, extensive network, and practical frameworks, I reached the finals of various competitions and awards, secured additional funding, and learned to balance my workload effectively. Chloe has consistently adapted to my needs during our sessions, whether as an advisor, sparring partner, silent listener, or friend.”
Selected work
£400k+ grant funding secured
Beta testing completed in UK government
IUK funding secured and market validation delivered
Gained IUK grant writing capabilities
Let’s talk.
Talk through your next big decisionA free 30-minute call. We’ll look at the decision you’re facing, the evidence you already have and what you need to know or do next.