Understand your market,audience,team,
build your product.creative.AI workflows.
Commercial validation and AI adoption, from diagnostic to rollout, grounded in behavioural science.
Who we've worked with
Where we work
Applied AI, AI-Native + AI Enablement
- Aftersales and dealer use cases
- EV, fleet, vans, trucks
- Shared mobility and last-mile solutions
- Climate-tech and climate innovation
- Impact investment
- PropTech and Estates
- Spin-outs and technical founders
- Commercialising research
- Emerging markets: EngBio and Life Sciences
- Clinical and patient-facing AI
- Public-sector data analytics
- Evidence for adoption
How we help
Ways to work with us
Validation for AI-native and Applied AI founders
Pre-seed to Series A founders. Apply our framework to test demand and fundraise based on evidence for key growth and commercial decisions.
Audience and creative testing
Qualitative audience insight as the foundation and quantitative testing for creative, brand and marketing teams.
AI adoption that works for your people
SME + Enterprise. Start with the problem not the tech. We help you get more from existing tech, use AI tools and train your team.
Our approach
To de-risk at each stage
Solving the right problem
- Customer or workforce research
- Process and workflow mapping
- Capability and AI literacy audits
- Problem reframing before design
Building what will be used or paid for
- Concept or prototype testing
- Demand and pricing validation
- Use case prioritisation and prototypes for AI
- Creative testing before launch
Testing what works in practice
- Product or campaigns fit validated specs
- AI configured to use cases
- Scoped pilots and beta releases
- Evaluation to measure from day one
Scaling beyond the pilot
- GTM strategy
- Distribution channels chosen on evidence
- Rollout sequencing and change comms
- Audience activation and sales narratives in buyer language
Customers, users and behaviours that stay
- Retention, NRR and repeat-purchase measurement
- Pre/post behavioural measures
- Iterate on what's working
- Post-campaign measurement and iteration for creative
Built on 35+ years of peer-reviewed research and applied practice.
- Behavioural science
- Human-centred design
- Systems thinking
- Sociology
- Semiotics
- Entrepreneurship
Each stage is based on how people decide, behave and change.
Our products
To learn at your own pace
A practical guide for learning customer and user needs throughout the product lifecycle from idea to launch.
Get the book →
Grant Funding Fundamentals for founders new to grants. Design Thinking for Deep Tech to get customer insights from the start.
Go to the course →
Juno guides you through understanding who your customer is, what the market and competition landscape is, creates your interview guide and develops insights.
Learn more →
For different GTM approaches to check where to find customers and what they'd pay, across Product-Led, Sales-Led and Account-Based Management approaches.
Learn more →Real impact
For clients
About us
Co-founders
Dr Chloe Sharp
PhD + MSc in psychology, sociology and culture. Exited research + grants consultancy. Marketing and validation at AI product design studio. Brings academic rigour to commercial decisions.
Simon Sharp
Deep enterprise experience. Specialises in embedding AI into organisations through AI-first culture, APIs, MCPs, training and change management using a people-first approach.
Ready to talk about the AI business you're building?
Book a time for a conversation